Author archive for aiwpadmin
Sensodyne Dental Health Spa Hits the Highways
GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational message about dental health to 11 high-traffic festival and fair events from May to October. It is traveling in a custom gooseneck trailer staffed by dental hygienists who will meet one-on-one with consumers to answer questions and offer advice about...
DQ Celebrates Blizzard with 25-City Road Trip
Dairy Queen is celebrating the 25th anniversary of its iconic Blizzard treat by taking a custom-designed Blizzardmobile to cities in 25 markets in the U.S. and Canada where through Aug. 13 it will distribute more than 75,000 free new Mini Blizzards. The Mini Blizzard, which is about half the size of a small 12-ounce Blizzard...
Method Rolls Out ‘Laundry Smarts’ Campaign
Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines an interactive mobile clothing donation truck in New York City with several digital elements including a microsite and video launched...
EMS Session Snapshots: Day Two
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