aiwpadmin, Author at Event Marketer - Page 4 of 5

Author archive for aiwpadmin

January 28, 2010

Steinlager Drives Trial Through Bar Promos

To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the game’s rough reputation with x-ray images of broken bones.

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January 28, 2010

AT&T Connects With Seniors At How-To Events

AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior centers in Connecticut and Massachusetts in mid-August and will likely expand to other states.

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January 28, 2010

Coke Connects Locally At The Olympic Games

For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Center  (the Coca-Cola Pavilion). Highlighting its 80 years of Olympic Games sponsorship the brand offered visitors a timeline of its ties to the Games as well...

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January 28, 2010

Delta Lands At New York Wine & Food Fest

Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment. For Delta the...

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January 28, 2010

New Exhibits Offer Pre-fab Costs

When budgets are tight exhibition designers can help you come up with solutions that still look great but cost less. Turning to some of today’s newest modular systems is one way designers are keeping budgets under control while creating a design statement that looks custom but isn’t.

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