Author archive for aiwpadmin
Wells Fargo Supports Charitable Cause
Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial advisors with a local fund-raising bowling event for 350 guests. On March 2, the brand sponsored Brian Leonard’s Rally at the Alley, which raises money to help New Brunswick, NJ-based Embrace Kids Foundation fight cancer (Leonard is a former New...
ESPN’s Snowcam Experience Goes Viral
To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience on the slopes of Aspen, CO, in the week before the event, which ran January 28 to 31. The sports channel set up an "extreme" ski and snowboard track where brand ambassadors signed up skiers of all ages...
The BNP Paribas Showdown Recruits New Tennis Players
Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve as a platform for numerous partnerships designed to increase awareness and participation in the sport itself.
Winter Olympics: Bell Canada’s Ice Cube
The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation.