aiwpadmin, Author at Event Marketer - Page 2 of 6

Author archive for aiwpadmin

November 17, 2010

Microsoft Pulls Off Dance Party in NYC

On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day...

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October 1, 2010

Maybelline Pop-up Offers Mini-Makeovers During Fashion Week

As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a with a pop-up makeover experience that focused on bringing backstage fashion secrets and beauty trends to the masses. A new Fashion Week strategy this year for Maybelline, the pop-up allowed the company to promote more engagement with consumers.

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September 16, 2010

Code Blue Returns to CollegeFest

On Sept. 11 and 12, recovery drink Code Blue returned to CollegeFest for a second year to reconnect with college students in the Boston area, a major market for the brand. The back-to-school event held at Boston’s Hynes Convention Center is organized by New York City-based youth marketing agency Mr. Youth, and attracts more than...

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