Author archive for aiwpadmin
The BNP Paribas Showdown Recruits New Tennis Players
Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve as a platform for numerous partnerships designed to increase awareness and participation in the sport itself.
Winter Olympics: Bell Canada’s Ice Cube
The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation.
Steinlager Drives Trial Through Bar Promos
To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the game’s rough reputation with x-ray images of broken bones.