aiwpadmin, Author at Event Marketer - Page 6 of 6

Author archive for aiwpadmin

January 28, 2010

Trade Shows: E3 Announces Major Revamp

Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...

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January 28, 2010

Budgets are on the Rise

Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?

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January 28, 2010

Sampling: Dove Women Hit The Streets with Chocolate

Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.

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January 28, 2010

Nespresso Offers Shoppers a ‘Sensorial Experience’

At first glance the sleek Nespresso pop-up boutique in the newly renovated 25 400-square-foot cosmetics department inside New York City’s Bloomingdales department store could be mistaken for a cosmetics counter as well. That is until the aroma of espresso entices the senses.

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January 28, 2010

Disney Revives ‘Up’ House to Drive Oscar Buzz

For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters...

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