Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Making a Trade Show Presentation Sing Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent Best Practices for Communicating Event Cancellations Streamlining the Event Registration Process