Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles The Scoop About Inflatable structures Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out Call of Duty: XP Breaks Every Record In The Book