Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Five Best Practices for Creating High-touch, Experiential C-Suite Events Finalists Announced: The 2026 Ex Awards Watch: EventTrack 2026 Research Study—The Big Takeaways Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events