Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Meet the Honorees: The 2025 Watchlist CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’