B-to-C Events

The BNP Paribas Showdown Recruits New Tennis Players

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Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
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    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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  4. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

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