Articles - Event Marketer

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic…

Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers…

From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has…

For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During…

EM’s editors descended on SoCal in July for what is arguably the superfan event of…

In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in…

Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event…

Workplace benefits are critical to attracting and retaining top talent in just about any industry,…

This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers…

They’re low-key, open long hours, and retro as heck, and as brands have figured out,…