Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team
Among standout topics that came up in hours of conversations with our B-to-B Dream Team…
Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
It’s a good problem to have: Fans so passionate, so hungry for a first taste…
The Brief: Summer Shacks and Toilet Rows
This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks…
How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an…
Field Report: How Brands at VidCon 2024 Captured the Spirit of Online Communities
While content creators and their fans live in a digital space, VidCon brings them offline…
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Many of the industry’s rules fly out of the window when it comes to activating…
Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has…
How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take
Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was…
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties,…
FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big…