Free to Nominate: The Event Industry ‘Watchlist’
We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…
The Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures…
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel…
Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply
“Last night was… not exactly legal,” read a sticker placed in the restroom at the…
Field Report: Six Exhibit Trends from SuperZoo 2024
Golden nose prints and doggy drinks, along with every type of pet food, accessories and…
Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast…
Small But Mighty: How Modest Booths Can Steal the Show
How often do attendees avoid walking down an aisle because it feels like an empty…
A Look Inside the AI Evolution at Trade Shows and Events This Year
A little over a year ago, AI was largely a buzzword in experiential. On the…
‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts
It’s been a big summer for movie and TV premieres, but an even bigger week…
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving…