Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to…
Budget Cuts Didn’t Stop Chase
Managing a trade show exhibit with 70 percent less than last year’s budget is become…
Reaching Out Through Social Media
If Larry King can Twitter then anybody can. The recent Twitter popularity contest between the…
Activating Inside Airports
They’re powerful affluent influential and… trapped. More than almost any other place without a golf…
Nerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma…
Launching a “green” mobile tour
Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile…
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel…
Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic…
Setting records nets big publicity
Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling…
Texting To Communicate At Events
With more and more people using their cell phone as an all-in-one catch-all web and…