In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront.
Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and are stocked with Charmin Ultra. Staff service the stalls after each use to ensure cleanliness. The space also features baby changing stations stroller parking seating areas and aromatherapy.
To launch the effort the brand brought in actress Doris Roberts (“Everybody Loves Raymond”) to perform the ceremonial first flush when the venue opened on Nov. 20. Agency: Gigunda Group Manchester NH.
Photo Credit: unsplash.com/@timmossholder