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Hispanic Marketing: Sony Creates Pop-up To Promote New Service

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Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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