Service-based Events: Infiniti Offers Free Rides From Wired Store - Event Marketer

Service-based Events: Infiniti Offers Free Rides From Wired Store

Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the magazine’s pop-up store in New York City. Every weekend through the end of the year anyone who makes a purchase at the store gets a free ride to their next destination in Infiniti’s new Bluetooth-enabled G35 sedan.

“Having the G35 sedan surrounded by an array of great technology brands and products is a great opportunity to reinforce [the brand’s high-tech capabilities] ” Kevin Thompson Nissan’s senior manager-promotions told Buzz.

Inside the store consumers can check out the vehicle plus its techie features including Bluetooth hands-free mobile phone technology XM NavTraffic real-time traffic monitoring and a Bose audio system. (Other products on display include the PlayStation 3 the Nintendo Wii and the iPod Nike kit.) In addition to the in-store display six sedans are lined up outside of the store.

After making a purchase the customer gets a voucher redeemable for the free ride. Once inside the car the customer gets a quick product demonstration from the chauffeur. Agency: Tequila New York City.


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