Brands Squat Outside Film and Music Festivals to Save Money
Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique…
House Parties sweep the states
MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing…
HP goes virtual
For a technology brand with the word “invent” as its slogan an early foray into…
Media training is a key skill for brand marketers
Ross Burton credits media training with giving him confidence whether he’s working behind the scenes…
Guerrilla tactics net big gains
Some companies only pay lip service to event marketing seeing it more as an add-on…
Non-endemic Brands Connect At Events
Some of the biggest marketing breakthroughs have come from brands that made new connections with…
High fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and fall fashion magazines. This year…
Leveraging Social Media
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400…
Talking Events And The Economy
When the economy hit the ground like Joe Frazier didn’t like its face event marketers…
Reducing Impact of Cancelled Event
If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet…