Kiplinger’s Launches Year-Long Tour - Event Marketer

Kiplinger’s Launches Year-Long Tour

Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling to 60 cities offering free financial advice from professional financial advisors. The National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation and TD Ameritrade are co-sponsors of the tour.

The green bus which hit the road Oct. 6 will stop at public venues in each city including the NASDAQ Times Square Grand Central Terminal and the United Nations in New York Baltimore’s Inner Harbor the Museum of the American Indian in Washington D.C. and the Liberty Bell and the 30th Street Station in Philadelphia.

A sign outside the bus reads “If you’ve got money questions we’ve got answers. No sales pitch.” The financial planners sit at folding tables outside the bus and spend 10-20 minutes in one-on-one consultations with people.

“If there’s not a long line you can get a lot of free advice from people who normally charge a lot of money for their advice ” Kevin McCormally editorial director at Kiplinger Washington Editors told Buzz. “It’s a public service by the planners. People need this help now more than ever. People are concerned and are looking for trustworthy advice on their money. That’s what we give at the magazine and the whole point of the bus tour.”


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