Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the…
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing.…
Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk
Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell…
Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to…
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches…
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as…
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of…
2024 SEMA Expo: Exhibit Moments that Smoked the Competition
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part…
Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on…
Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and…