Gov Ball 2025: Activations from 7-Eleven’s Slurpee Street to Smirnoff’s Flavor Fair
A rainy forecast didn’t stop revelers from showing up in droves to New York’s Flushing…
Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships
The music festival market has seen explosive growth over the last 10 years, and all…
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash…
The Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes…
Offbeat Raves
Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like…
From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences
From its roots as a critical television advertising commitment exercise to, now, a showcase of…
Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience
Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of…
The Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social…
Crafted for the C-Suite
More b-to-b event marketers are focusing on an additional audience to engage—one that is not…
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher,…