Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour
Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred…
Bottoms Up!
Drink recipes provided by Carlos Boughton brand manager for Tecate and Bohemia at Heineken USA. TECATE…
Streamlining the Event Registration Process
Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income…
Logistics: Geico Launches Month-long Spring Break Effort
Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly…
Youth Marketing: Nickelodeon Connects With Kids Through Interactives
Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour…
Sports Marketing: Canon Takes Tennis Strategy To West Coast
Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy…
How to Integrate YouTube Into Events
Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube.…
Websites Extend the Lifespan of Live Events
Having a web presence as part of a fully integrated event campaign is no longer…
How to Protect Sponsorships from Fallen Stars
It’s all fun and games until somebody loses the series—or fails a drug test or…
Lessons Learned from the Cartoon Network Bomb in Beantown
When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market…