Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening devices and the StudioMoto campaign provided the ultimate stage reaching 1.3 million consumers and creating more than 100 000 one-on-one conversations. The mobile tour garnered sales and recognition for the brand as well as the coveted Grand Ex Award.
Now: Albertelli looks further on down the road:
What is your biggest challenge going into 2008?
How consumers choose to interact with brands is rapidly evolving. Therefore it is very important that companies understand the latest consumer trends and insights and develop experiences that are both relevant and engaging to the consumer.