Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited guests, the space was a forum for the magazine’s editors and bloggers to interview show attendees and exhibitors about new products and trends for 2010 and to showcase advertisers’ new wares.
In addition to food and beverage stations organized around a “recharge, refresh, rejuvenate” theme, the lounge included a “gadget lab” featuring hot products curated from the show such as the newest Nokia phones, a wearable Contour HD camera that mounts onto a helmet or goggles and a SuperSpeed video camera from USB. As attendees checked out the gadgets on display a Wi-Fi helicopter with two cameras being controlled by an iPhone (called a Parrot AR.Drone) buzzed overhead.
Intel was a premier sponsor of the lounge along with Nokia, Plantronics, USB and others.
“It was a great opportunity for friends of Wired and our client base to see what we thought was the best of CES and to interact with Wired editors,” Erica Boeke, executive brand director at Wired, told Buzz. Agency: Precision Event Group, Beverly Hills, CA.