Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities
Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events…
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla…
Exhibits: Napster Spices Up DigitalLife With Burlesque Shows
Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to…
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government…
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting…
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through…
In Search of the Next Big Thing Brands Head into Second Life
It has three million members its own self-sustaining economy and a world of untapped marketing…
Getting Speakers Ready for Breakthrough Breakout Sessions
With all of the focus that goes into prepping keynote speakers before a conference it…
Connecting with Indie Consumers
There are few marketing challenges more difficult than connecting with “indies ” consumers who consciously…
Giving Your Event a Gallery Vibe
Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel…