Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon…
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s…
Marketers Set Up at Military Commissaries
Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever…
Are Booth Babes an Antiquated Tactic?
Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo…
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to…
Brands Use Face-to-face to Change Perceptions
Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the…
Verizon Reaches Demo Via Music
Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple…
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with…
Soft Scrub Cleans Up on Dancing With The Stars Tour
Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the…
AirTran Leverages Racing Partnership by Speeding Up Check-in
Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted…