Jockey Promos Sponsorship Of The Underwear Affair
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/…
POM Tea Targets Health-Conscious Consumers
POM Tea is on the road now through September to promote its new 16 oz.…
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School…
Getting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is…
How to Create More Efficient Mobile Tours
Mobile marketers are going green as quickly as they can retrofitting and updating their tours…
Teen Vogue Stages Style Swap
Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes…
Palm Connects With City Chase Participants
Palm is connecting with participants in this year’s City Chase races (in eight cities across…
Calle Ocho 2008
IN LITTLE HAVANA the scene and smells were comfortingly familiar—the aroma of deep-fried foods and…
Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s…
MTV Promos Show With Pink-Clad Impersonators
Buzz Builders: MTV Promos Show With Pink-Clad Impersonators To drive buzz for MTV’s new reality…