What The truck? Pretty Builds On The Road
Designing a mobile experience that transforms the inside of a truck into a museum or…
New York Red Bulls Open Fan Zone at New Jersey Stadium
When opening day at the New York Red Bulls Arena soccer stadium in Harrison, NJ…
Then and Now: Touchscreens
In our new regular series, EM revisits old event marketing trends to find out where…
AEP Takes Pure Energy On Tour
When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American…
Ghirardelli Hits the Road in Search of a Million Moments
Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping…
Brand Ambassadors 2.0
The digital age has helped transform the typical event staff from warm bodies to tech-savvy,…
Taubman Offers ‘Wicked’ Promotion
National mall owner Taubman has partnered with Broadway musical “Wicked” in a two-year program that…
Dove Chocolate Creates Indulgent Event
Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create…
City Activations: How To Get Your Event Experiences Noticed
When it comes to generating buzz through live events, the nation’s biggest cities are often…
