Through The Customer’s Eyes
For software company SAP’s retail division the annual National Retail Federation Convention is among the…
BMW’s Experiential Marketing Mix
For one of the world’s premier automotive companies it’s never about the hard sell. “What…
HSBC Brings The Wimbledon Love To U.S. For First Time
Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time On June 19 HSBC…
Starbucks Launches A Summer Taste Tour
Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products…
On The Road Again – How GE Healthcare’s Mobile Tour Connects the Brand with Customers
FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on…
Discovery Adds Green Experience To Animal Planet Expo
Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet…
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And…
Getting Employees Pumped About Internal Events
Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s…
Pressman Toy Promos ‘The Office’ Themed Games With Events
There ain’t no party like a Scranton party kids. To mark the official launch of…
Burger King Offers Up Apple Fries at Concert
As a way to connect kids and families with its new Fresh Apple Fries menu…