Coke Takes FIFA’s Trophy to the People
In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA…
Bakugan Treats Fans to Ultimate Championship
On Feb. 21, loyal Bakugan fans will get a chance to compete in the game’s…
‘Shear Genius’ Styles Salon at Sundance
Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon…
New Belgium ‘Beer Rangers’ Tout New Ale
New Belgium Brewing Co. this month has unleashed a team of “beer rangers” clad in…
Burger King Seeks ‘Game-Changers’
Burger King on Feb. 4 embarked on the biggest tour in its history, an 18-week,…
Strategic Snapshot
In the marketing realm, events must strike a unique balance between hightech and high-touch that…
Inside the World of Social Media
A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a…