Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in…
Cartoon Network Tour Takes on Childhood Obesity
Cartoon Network is refreshing its six-year-old tour by changing its platform from Get Animated to…
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as…
Cosmo and LittleMissMatched Take Control of Event Programs
Whether you’ve been faced with taking your event portfolio in-house out of necessity or just…
Then and Now: 3D
In our new Then and Now series, EM revisits old event marketing trends to find…
Palm Launches Summer Tour
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June…
Lifetime Brings the “Diva” to New York City
On June 4, Lifetime Network hit three locations in New York City with its “Makeovers…
Lines at Events: Coke Takes The “Ew” Out of Queue
If only standing in line for a brand experience were as entertaining as a Disney…
FIJI Rewards Customers at Upscale Dining Event
To thank its customers and create new business relationships, FIJI water invited a select group…
Office Max and Mutual of Omaha Go Viral with Targeted Videos
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science…