Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In - Event Marketer

Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In - Event Marketer

Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In

As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era drive-in theater that featured hip-hop artists N.E.R.D. and Ciara, and 350 car lovers and MTV fans who danced and…
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