General Motors Shifts into Drive at Olympics
General Motors Canada is using the Winter Olympics to show off its full fleet, promote…
Video Tour of the P&G Family Home
Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product…
EM Goes Inside P&G Home
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter &…
On the road with the Olympic Torch
When the Olympic flame on Feb. 12 lit the cauldron at BC Place Stadium, site…
Winter Olympics: Bell Canada’s Ice Cube
The largest sponsor at the 2010 Winter Olympics is using the Games as a platform…
Panasonic in 3D
There’s nothing like a long line to pique the public’s interest. And that’s exactly what…
The Samsung Pavilion
They say you shouldn’t judge a book by its cover. Well, maybe you should. With…
A Video Tour of Bell Canada’s Ice Cube
It is the largest sponsor at the 2010 Winter Olympics, using the Games as a…
Yahoo! Fancouver Pop-up
Yahoo! is activating at the Olympics with a “Fancouver” pop-up store bringing to life the…
On the Ground in Vancouver: Coke’s Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics has lines up to two hours…