How Microsoft Made Comdex Attendees Happy
When Comdex resurrected itself as a virtual show last November after the live event was…
Phillips Goes Beyond the Booth
Yes, budgets are ticking back and trade show attendance is up. But we’re hardly where…
Silk Challenges Families to Switch
To position its products as a milk alternative for the whole family and not just…
Team Building is Taking Off
Bars Wars? Battle of the Bands? Wha? This is a team-building event? Oh indeed... oh…
Rand McNally Launches Trucker Appreciation Tour
To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed…
How To Design Events Built For The Entire Family
Creating a marketing campaign that targets teens and children is never just about the kids.…
Brands Score With Super Bowl Sponsorships
For many brand marketers, there may be no bigger event than the Super Bowl, when…
Sports Minded Sponsorship Success
The biggest challenge in identifying how sports fans want to be engaged isn’t lack of…
Getting Up To Speed
At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter…
Starwood Amps Up Concert Series with Live Nation Partnership
Starwood last week held an exclusive Lady Gaga pre-party for members of its SPG loyalty…