WEtv Challenges Brides to Cake-Eating Contest
To drum up excitement for the tenth and final season of WEtv’s “Bridezillas,” the network…
LEGO Invades Times Square with Life-Sized ‘Star Wars’ X-Wing Fighter
To support its new Cartoon Network program, “The Yoda Chronicles,” LEGO Systems master builders created…
Citi’s Rolling Stones Tour Sponsorship Touches All Fans
Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s…
Sperry Sails onto West Coast Campuses
To make new connections with the college crowd, Sperry Top-Sider in April brought its signature…
Kohler Takes Test Lab on the Road with ‘Trust the Flush’ Tour
In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies…
NCM Woos Upfront Buyers with ‘The Bigger Picture’
With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on…
Friendship Dairies Makes Experiential Debut
Throughout the month of May, New York State-based Friendship Dairies has been rolling out the…
belVita Taps Busy L.A. Consumers for Biscuits Sampling
In the early morning hours of April 15, Mondelēz International hit the streets of Los…
Snyder’s of Hanover Celebrates National Pretzel Day
Snyder’s of Hanover, a more than 100-year-old pretzel brand, leveraged National Pretzel Day on April…
L’Oreal’s Traveling Studio Offers Hair Analysis
L’Oreal Paris is traveling the country with a mobile luxury hair salon to raise awareness…