Grand Ex Award: How Target Became the Big Brand on Campus
Bullseye University Live: This Year’s Grand Ex Award Winner Over the last few years,…
Nine Ways To Protect Your Customer Data
It’s ranked as one of the worst data breaches in history, as 40 million Target…
The Measure of Success: Tools You Can Use
So, you’ve set a clear and measurable goal for your event or conference and have…
Olympic Sponsor: How Citi Activated At Home
Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the…
Progressive’s No-Hard-Sell Tour Approach
Fair, festival and enthusiast events have long been fertile territory for event marketers hoping to…
Why Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs…
Social Media Top Tip: The Scoop on Internet Memes
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
EMChats: Greg Plata of WestJet Airlines
How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.