B-to-C Events

Craft Beer Brand Launches an IPA and a Pop-Up Strategy

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Cooperstown, NY-based Brewery Ommegang Nirvana Popup 2015

The IPA or India Pale Ale is the No. 1 category in craft beer, and expectedly, the competition for attention is stiff. So when Cooperstown, NY-based Brewery Ommegang set out to launch Nirvana IPA, its…

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