Cooperstown, NY-based Brewery Ommegang Nirvana Popup 2015

Craft Beer Brand Launches an IPA and a Pop-Up Strategy

Pop-Ups, Sampling, B-to-C Events
Posted on June 1, 2015 by Rachel Boucher

The IPA or India Pale Ale is the No. 1 category in craft beer, and expectedly, the competition for attention is stiff. So when Cooperstown, NY-based Brewery Ommegang set out to launch Nirvana IPA, its…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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