Birchbox’s Pop-Up Lets Consumers Try Before They Buy
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city…
Craft Beer Fans Hike the Rockies to Sample Beer
Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky…
How to Manage Crowds at a High-Profile Event
It was a once-in-a-lifetime opportunity—to coordinate guest check-in for Pope Francis’ processional through Central Park.…
Three Trends Shaping the Evolution of Green Events
There was a time when “going green” simply meant eliminating paper waste, recycling and shutting…
WE TV Woos Ad Buyers With PopBars
Building off the success of its previous juice bar activations, WE tv in September and…
Columbia Brings its ‘Tested Tough’ Message to Life
Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a…
EM All Access: Continental Tire and Non-Endemic Sponsorships
In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic…
How Goodyear Boosted Employee Engagement
For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon…
Women in Events Offer Their Six Top Career Tips
The work of an event marketer is challenging enough, let alone trying to achieve that…
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big”…