How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women…
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place…
Splendid ‘Spreads Softness’ with New Campaign
Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign…
Three Insights on Fan Experiences from Red Sox CMO Adam Grossman
In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park,…
Mobile Tour Teaches Students About Skilled Labor Careers
With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than…
Experiential In… Nashville
With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in…
Wells Fargo’s Social Media Hub Draws Golf Fans
The social media hub at the Wells Fargo Championship, a professional golf tournament on the…
Why the ‘Event Technologist’ Role is Gaining Momentum
In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital…
Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense
Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of…
How to Captivate Consumers with Multisensory Experiences
In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb.…