Gamers spend ‘One Night in Karazhan’
Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences…
Rio: Visa Demos its New Payment Technology
The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa…
Fab 50 2016: Cost Containment Strategies
According to this year’s Fab 50, maintaining a low budget is among today’s biggest client…
How Michelob Ultra Mixed Fitness Events with Happy Hour
On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign…
Women in Events Share Their Favorite Books and TED Talks
Every year, our Women in Events special report offers insights from some of the best…
Evolving the General Session
Gone are the days of packing attendees into static ballrooms. In this episode of EM…
Three Ways Citi Used Social Media to Amplify Rio on the Hudson
To amplify the reach of its Rio on the Hudson activation, which took place August…
Casper Dreams up a Mobile Nap Tour
We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give…
Fab 50 2016: Four Insights on Leveraging Tech for Exhibits
Technology for technology’s sake is never a winning strategy, but there’s definitely a nuance to…
Day of Drones Helps Mountain Dew Elevate Drone Racing
To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug.…