Esports: Five Questions with Electronic Arts Event Producer Corbin W. Bourne
EA PLAY, a gaming event that connects fans through live broadcasts, demos, music, competitions and…
Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup
Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the…
To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’
Enterprise security company MobileIron each year brings together IT professionals for an annual conference on…
Photo Tour: Music Fans Interact with Brands at Governors Ball 2018
Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground…
Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns
Experiential marketers have always broken boundaries. From tackling seemingly impossible stunts to activating campaigns at…
Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores
Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to…
Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks
Think of the quintessential country music festival and chances are, pickup trucks quickly come to…
The Dream Machine Experience: Inside an Instagram Museum
The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from…
Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia
As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up…
Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond…