Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year
A New Year in an experiential world dampened by COVID is a quieter landscape. But,…
Cadillac’s Global Director of Product Marketing on the Challenges of Virtual
The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have…
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19.…
Meet This Year’s Participants: Women in Events 2020
Over the last 11 months, women in events have unwound a year’s worth of work,…
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months,…
People’s Choice: Our Top 10 Most-read Stories of 2020
The people have spoken and EM’s top 10 most-read stories of 2020 have been determined.…
Four Insights on Using Extended Reality to Enhance Virtual Events
A quick Google search of the term “extended reality” would have you believe it’s a…
20 Takeaways From the First-ever Virtual Experiential Marketing Summit
It’s been a year of firsts for many brands and their shows, and for EM…
Five Insights on Developing an Impactful Virtual Event Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events…
How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for…