In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors.
Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and Whitney Brockman, vp-sponsorship sales at North American Veterinary Community (NAVC).
Event Marketer and the Experiential Marketing Measurement Coalition have renewed their partnership for a third year, with 2026 bringing even more resources and content designed to help event marketers better prove the impact of their live events.
Read more here: https://www.eventmarketer.com/category/emmc-x-em
About the EMMC: https://www.eventmeasurement.org/
