Posts tagged with ‘EMMC’

April 15, 2026

Five Conversations That Will Elevate Your Measurement Practice

Tune in and level up the way you track and measure your events   Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on...

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April 15, 2026

Building a Better Measurement Practice: The ROI-driven RFP

A new monthly series designed to help your event organization measure smarter   It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will...

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January 19, 2026

Watch On Demand: Measurement Strategies for Event Organizers

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and...

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