Uniqlo Promotes its Chicago Store Opening with Train Parties

Uniqlo Promotes its Chicago Store Opening with Train Parties

Stunts, B-to-C Events
Posted on November 13, 2015 by Rachel Boucher

Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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