In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer andFacebook.com/eventmarketer for more.
This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, senior vp-marketing communications at Chicago-based event agency rEvolution, and Blake Cahill, president at Banyan Branch, a social media agency based in Seattle.
Brands know that consumers are out there, and they want to be approached in a wide variety of ways, including via social media. In fact, if Facebook were a country, it would be the third most populous in the world, after China and India. Getting in that space, or any of the others, is akin to getting access to every email in the United States along with the owners’ demographic info. But it can be overwhelming to get started, and difficult to keep focused. Don’t worry—we’re here to help.