Retail Stores Go Experiential

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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