B-to-C Events

Teva Hits Vail for a Mountain Games Sponsorship Program

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Many brands rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of…

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Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

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  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  3. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  4. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
    Festivals & Fan Cons

    Coca-Cola Activates its Largest Footprint Yet at Essence Festival

  5. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  6. Experiential Marketing Trend of the Week: Wedding Bells
    Pop-Ups

    Experiential Marketing Trend of the Week: Wedding Bells

  7. The Brief: Retro Malls and Cheese Ball Challenges
    Sponsorships

    The Brief: Retro Malls and Cheese Ball Challenges

  8. Swag That Works: The New Rules for Trade Show Giveaways
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    Swag That Works: The New Rules for Trade Show Giveaways

  9. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations