Teva Hits Vail for a Mountain Games Sponsorship Program

Many brands rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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