Why Reebok is Going Back to its Fitness Roots

Why Reebok is Going Back to its Fitness Roots
Reebok Returns to its Fitness Roots

Q&A: Reebok Discusses its Return to Fitness

In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics and step training movements. By the late’90s and early 2000’s, the brand had aligned itself with sports,…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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