B-to-C Events

Inside Good Housekeeping’s Fresh Platform for Advertisers

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It has to be a pretty sweet deal for consumers to step into an event footprint and the first thing they get is the goody bag. No waiting for the party to end to get the favors. Boom! Freebies. But at Good…

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Experiential Marketing Trend of the Week: Delivery Design

Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In Please contact clientservices@accessintel.com if […]
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