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Proprietary Events: IBM Goes To India For Its Biggest Event Ever

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Earlier this month IBM executed the largest live event in the company’s history—a town hall gathering for 19 000 employees in India including 10 000 in Bangalore and 9 000 linked by satellite from…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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