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Integrated Campaigns: Totino’s Takes Three-pronged Approach To X Games

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To introduce its new Mega Pizza Rolls to active teens General Mills’ Totino’s brand is entering the action sports arena with a sponsorship of the 2007 Winter X Games in Aspen CO in January. (Agency:…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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