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Sports Marketing: Amex Offers Exclusive Benefits Through USGA Sponsorship

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American Express’ recently announced multiyear sponsorship of the United States Golf Association is the first corporate sponsorship in USGA’s 112-year-history. But Amex’s approach to activating the…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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