Retailtainment: Petco Holds In-store Competitions - Event Marketer

Retailtainment: Petco Holds In-store Competitions

 Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers to enter their pets in competitions for Petco gift cards.

Petco’s first-ever Invitational Tour events feature races for animals from Chihuahuas to ferrets and from hamsters to tortoises. Consumers can also enter their pups in a dog-food eating challenge sponsored by Natural Balance a Petco vendor. The first 100 customers at each event receive a free photo with their pet. Sean Margaret Droessler the brand’s regional director for the Southwest region told Buzz that the brand hopes the events will help position the retailers as “the neighborhood pet store.”

The company is the Colorado events as a test for a possible wider rollout. “From the feedback and results of our initial events I feel this will be used in the future at other Petco markets ” Droessler said. The events kicked off on Sept. 30 in Aurora CO and wrap on Oct. 22 in Golden CO. Agency: Marketration Santa Ana CA.


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