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Mobile Marketing: BellSouth Takes A Swing At Minor League Games

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BellSouth is taking its Summer Swing mobile tour back on the road. After hitting minor league baseball stadiums in the carrier’s tier-one markets last year the brand is zeroing in on ballparks in nine…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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