Mobile Marketing: BellSouth Takes A Swing At Minor League Games - Event Marketer

Mobile Marketing: BellSouth Takes A Swing At Minor League Games

BellSouth is taking its Summer Swing mobile tour back on the road. After hitting minor league baseball stadiums in the carrier’s tier-one markets last year the brand is zeroing in on ballparks in nine tier-two markets this summer through August 5. Another tweak was
to the event setup: BellSouth added a few elements outside the vehicle to give consumers “something to do outside… giving them a greater comfort level with the environment” Suzanne Hulsey the company’s senior manager-sports marketing told Buzz.

Inside baseball-themed games and tech information are aimed at changing consumers’ perceptions of the brand. “We want them to think of us as new innovative fun and not your traditional old telephone company ” Hulsey said. “A large percentage of consumers are not aware that BellSouth has affiliations with DirecTV and Cingular Wireless. We wanted to let people know that we’ll go to where they are and be part of their fun instead of making them come to us.”

The vehicle typically sets up near the stadium’s main entrance or in a parking lot during a weekend series. Inside and around the 40-foot trailer fans can play a fast pitch challenge or Xbox Home Run Derby. Some games integrate BellSouth’s products. For example to find answers to questions for a trivia game fans can hop on computers with BellSouth’s high-speed Internet access. Agency: Career Sports & Entertainment Atlanta.


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