The Price Is Right: And Alltel Makes the Right Call

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN  in 2006 Alltel Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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