How a Lexus Italy TV Ad Became a Live Program - Event Marketer

How a Lexus Italy TV Ad Became a Live Program - Event Marketer

How a Lexus Italy TV Ad Became a Live Program

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now…
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